In retention and memory studies conducted by professional psychologists, (too dulll and detailed to be listed here) in esteemed places of learning they've learned a few really interesting things about the pointlessness of presenting too much information. Here are a few highlights-
If you spoon-feed facts and figures to an audience for 20 minutes non-stop, and test them 24hours later to see how much they've remembered, in the best cases less than 5% of everything you told them will be remembered.
- That memory will dwindle down to almost zero over the next 72 hours.
- So if I talk to you on Monday at 9am, you'll have forgotten 99% of what I said by friday morning even if I'm a brilliant and entertaining speaker. If I'm Bob from IT you'll recall much less than that.
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